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What is a HUBZone – By: Lou Torres on February 25, 2013

Better Direct prides itself on being a certified HUBZone small business.  Often times our clients are not aware of what a HUBZone is and I would like to take a minute to outline what it is and how you qualify.   The Historically Underutilized Business Zones (HUBZone) program was enacted into law as part of the Small Business Reauthorization Act of 1997.   The program falls under the auspices of the U.S. Small Business Administration. The program encourages economic development in historically underutilized business zones – “HUBZones” – through the establishment of preferences.   How does a Business Qualify… Read More

Lost and Stolen Goods – By: Brian Bernadel on February 25, 2013

What is the worst thing about losing your laptop?  Well, I think that for most people it would be losing the information stored on it.  If you were a student and you had been working all day or week on a paper and suddenly realized the machine was gone, you’d probably be devastated.  I know I would.  It would be even worse if it were an important work assignment that could have sensitive information on it.  Wouldn’t it be great if when a machine came up missing, all that was lost was the machine itself?  You can always buy a… Read More

Asynchronous say, “what?” – By: Chris Hustrulid on February 25, 2013

What is the difference between Axiom’s Async and Sync Solid State Drives?  There is a lot of misinformation about solid state drives. Let’s clear up the Async VS. Sync argument right here, right now.   Synchronous & Asynchronous   Most manufacturers are releasing two models of products based on the SF-2281 SATA III controller.  These products differ by the type of flash used, ONFi 2.x synchronous and ONFi 1.0 asynchronous NAND flash.  I personally use Axiom, so I will shamelessly plug them.   (From The Axiom Signature III SSD is tailored for PC desktop, notebook, and mobility products. Read More

Panasonic Projectors – By: Josh Breese on February 25, 2013

Panasonic is jumping into the projector world with both feet; the newest in a long line of home theatre projectors from the Japanese technology company has hit the shelves.  Panasonic has a solid history in the 1080p home theatre projector market, constantly evolving since the original $7700 PT-AE1000 from 2007.      The Panasonic AE8000 offers stunning 3D resolution with a 2400 lumens display.  Panasonic has always been well known in the PC world with their Ultra-Rugged Panasonic Toughbooks.  Panasonic is a well-known and branded name that is a welcomed addition to my pitch list.      With the market… Read More

How Much Does it Cost to Employ an IT Department – By: Brian Bernadel on February 18, 2013

One reason why many businesses fail is because their FTE (full-time employee) rate is too high.  I was watching a video about some of the IBM products we offer in the storage category and one of the company’s featured in the video admitted that it took over 15 people to manage only 500TB’s of memory.    With the new IBM System Storage DS8870, a company can reduce their FTE to less than half of one.  That means a bigger bottom line and a higher profit margin.  Business is all about money and if yours is looking to lower its cost,… Read More

New Product Design from Lenovo – By: Lou Torres on February 18, 2013

Things seem to be heating up in the PC world.  Lenovo is challenging for a leadership role in the mid-to-large size business market and has introduced new products to move them closer to that number 1 spot.    Lenovo has announced a slew of touchscreen devices ready for Windows 8, including a pair of new UltraBooks, a high-resolution all-in-one PC, and a 13.3-inch multitouch monitor.   Perhaps the most interesting of the new products are the pair of new touchscreen ThinkPads, the Edge E431 and E531.  Measuring one-inch thick and weighing in at 4.7lbs (E431) and 5.4lbs (E531), they’ll be… Read More

Better Direct a Diversity Supplier – By: Lou Torres on February 11, 2013

Better Direct is an SDVOSB and a certified HUBZone small business.  What does this mean for you?  In the start of 2013, we renewed our efforts to reach out to new customers, as well as our existing enterprise customers with Corporate Supplier Diversity programs.  Such programs help small businesses like Better Direct, but they also benefit the culture of the corporation.    Through these programs we are able to introduce Better Direct and demonstrate why we are different.  This is one of the ways that we can show our customers what we have to offer and to show what makes… Read More

Are You Going to Eat That? By: Brian Bernadel on February 11, 2013

I was having a conversation with one of my colleagues earlier today and I misunderstood something he said, which made me laugh.  I thought I heard him ask, “Are you going to eat that?”  It wasn’t really hilarious but the question stuck in my head for some reason and I began to think about the phrase.  I realized that this wasn’t just a simple question at all.  Being able to pick up the pieces to a puzzle is one key to success in business.  I think that this is one reason why Better Direct beats the competition.  We gain our… Read More

Why Lenovo continues to “Torture” Its Competitors… By: Josh Wood on February 8, 2013

  An expedition to Mount Everest wants to take Lenovo’s newly launched X1 Carbon Notebooks to the Summit to collect and monitor environmental data.  So these notebooks, like all other Lenovo ThinkPads are undergoing some chilling tests in a vacuum chamber at the Yamamoto Labs facility in downtown Yokohama to make sure they work in extreme environments… like at 29,000 feet.   The chamber also has the capacity to heat itself up to 140 degrees Fahrenheit, to test their dependability in Sub-Saharan Africa or here in Arizona in the middle of July left inside your car.   The International Space… Read More

The Benefits of All-in-Ones – By: Chris Hustrulid on February 4, 2013

While in College I started DJ’ing on nights and weekends.  It turned out to be a decade long career.  I have provided “memorable services for weddings, corporate functions and private parties.” I also became head DJ at the famous Sam’s Boat in Austin, TX.   It was Austin’s top grossing bar from 2001 – 2004.  When my first child was born in 2006, it was time to retire.  No more crazy late nights (early mornings?).  No More rooms full of amps, speakers and CD’s.   By mere accident I began DJ’ing again.  I put considerable deliberation into collaborating the finest and… Read More

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